Talking up beauty of town

Friday 25 April 2014

Bedford College Principal and CEO Ian Pryce has been helping Kerry Cash of 5th Avenue put beauty in Bedford on the national map.


Kerry included Ian, plus Wyboston Lakes Head of Marketing, Louisa Watson and Roxanne Lafratta, owner of Beauty by Roxanne in a film about Bedford Kerry prepared for a national event.


They were all talking about the value of social media to their organisations – all very different – but all benefiting from Twitter, Facebook and more.


The film was financed and produced by Kerry Cash for a presentation at the Professional Beauty Show at Excel, London. She said: “I wanted to share how organisations of all sizes can use social media to support their beauty-related businesses regardless of their size."


“Bedford College has 700 members of staff and trains 100s of hair and beauty students at BROOKS, Y Spa is part of a major commercial organisation, we at 5th Avenue have a busy town centre salon with a range of stylists and therapists and Roxanne is an independent businesswoman – we all use social media in different ways to enhance our reputations.”


Kerry will be sharing her film via for everyone in business who wants to see how social media can work for them. It was also included in a Bedford Business Improvement District (BID) event staged in Bedford where local businesses could learn about working more close together for their greater good. Kerry is a volunteer Board member of BedfordBID which calls upon people to Love Bedford.