Winning website
Bedford College, which has won a series of accolades in the past
12 months, now has winning website, according to the College Marketing Network FE
First Awards, which are the sector’s annual
opportunity to celebrate marketing best practice. It is the second
year running that the College has been recognised at the awards
ceremony, after the marketing team also picked up the prize for
Best Annual Report in 2008.
The new look website launched in June and was designed with
the customer in mind, whether that person is a 14 year old student
thinking about where to study post-16 or a business person looking
for staff training or professional development.
The website has to appeal to a wide ranging audience and give
sufficient information at the click of a button, be easy to
navigate and attractive to view. In addition the website captures
useful information from those who want to sign up or stay
posted.
The digital marketing revolution continues at Bedford College
with people being able become a fan of the College on
Facebook and follow both the College and
Bedford College Training
Services on Twitter. Connecting with the College via these
social networking sites is a great way to keep up to date with
news, offers and events all around the College.
Director of Sales & Marketing Sarah Baxter says:
“We have to keep up to date with new forms of communications
here to make sure people of all ages and backgrounds can gain the
best possible access to education and training via Bedford
College.”
Bedford College is one of the top ten FE Colleges in the UK with
Outstanding Ofsted and Beacon Status awards among many others.