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Marketing CIM Level 4 Professional Certificate

The Chartered Institute of Marketing (CIM) is the world’s leading professional marketing body. The Professional Certificate in Marketing is for those in marketing positions looking to progress their career, and gives you practical skills and in-depth knowledge to devise and execute tactical marketing activities and gain marketing credibility. This course will provide you with relevant and topical marketing knowledge, with learning delivered by Chartered Marketers with contemporary business experience.

Bedford College has an excellent reputation for delivering high quality marketing training: the Awarding Body at The Chartered Institute of Marketing (CIM) has commended Bedford College for the excellent standard of results achieved for assessments submitted in the March 2014 assessments session for the Assessing the Marketing Environment unit of the CIM Professional Certificate in Marketing.

CIM

Bryony

“I was doing the marketing for my company Bodyflight Ltd and having not studied Marketing in any depth before I wanted to find a local course that would teach me more about the subject. Bedford College was very local to my work and I could go straight from work to the evening classes. I enjoyed making new friends on the course, some of whom I am still in touch with.”

Bryony Doughty - Marketing CIM Level 4 Professional Certificate

Entry requirements

This qualification is an equivalent level as the first year of a foundation degree, which means you’ll need to pass the CIM’s diagnostic entry test to Level 4, or meet at least one of the following criteria:

  • Hold any general Bachelors or Masters degree
  • Hold the CIM Introductory Certificate in Marketing (Level 2 or 3)
  • Have an NVQ or SVQ in marketing (Equivalent to NQF Level 3)
  • Have an NVQ or SVQ level 4 in any other subject (Equivalent to NQF Level 4 and above)
  • Hold an International Baccalaureate (Equivalent to NQF Level 3 and above).

In addition, business or marketing experience would be an advantage but isn’t essential.

Course content

During this course you will study a range of topics, including:

  • The nature and scope of marketing
  • Marketing planning
  • The marketing mix
  • The micro and macro environment
  • Undertaking a marketing audit
  • The importance of marketing information
  • Databases in information management
  • Marketing research
  • Research methodologies
  • The importance of stakeholders in the marketing process
  • Stakeholder relationships
  • Communicating with stakeholders.

For the Professional Certificate there are four modules:

  • Marketing Essentials
  • Marketing Environment
  • Information and Research
  • Stakeholder Marketing.

  • Assessment methods

    There are two 3 hour exams, one without a pre-seen case study and one with. There will also be two assignments set, which could take the form of, for example, a work-based project.

    Further study and career options

    On successful completion of this course you could progress to achieve Chartered Marketer status, which is the ultimate professional accreditation. From this core qualification this would lead you to the CIM Professional Diploma in Marketing, then the Postgraduate Diploma.

    Additional information

    Note: you will need to pay a CIM membership fee and additional costs for each CIM assessment - payable to CIM. A suggested reading list will be provided for this course. For more information visit: www.cim.co.uk.

    The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Bedford College for the excellent standard of results achieved for assessments submitted in the March 2014 assessments session for the Assessing the Marketing Environment unit of the CIM Professional Certificate in Marketing.

    Course information & how to book

    To apply online, select the 'Apply' button below. You will need to register an account and then you can follow the instructions on screen.

    LengthStart DateDay(s)Time(s)FeesLocationCourse Code
    32 weeks 25/09/2014 Thu 6.00 pm - 9.00 pm £875 Cauldwell Street E2112 Course in progress

    Part-time course already started?

    Our upcoming 2017-18 Part-time Course Guide will be out in May.
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    Additional Learning Support
    If you have a specific learning difficulty or disability, problems with English and Maths, are deaf or hearing impaired, or missing the essential skills needed to complete your course, our Additional Learning Support team are on hand to give you assistance whenever you need it.  Find out more.

    Autism & Asperger’s Syndrome Support
    At Bedford College, we are committed to developing the provision for students on the autistic spectrum, including Asperger’s Syndrome.  Find out more.

    Accessibility
    We have access arrangements in place to help students with disabilities or any other particular needs. Call us on 01234 291000 for more information.

    Additional formats
    Course information sheets are also available in large print and audio formats. Call us on
    01234 291000 to order your copy.
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