Marketing CIM Level 4 Professional Certificate
The Chartered Institute of Marketing (CIM) is the worlds leading professional marketing body. The Professional Certificate in Marketing is for those in marketing positions looking to progress their career, and gives you practical skills and in-depth knowledge to devise and execute tactical marketing activities and gain marketing credibility. This course will provide you with relevant and topical marketing knowledge, with learning delivered by Chartered Marketers with contemporary business experience.
Bedford College has an excellent reputation for delivering high quality marketing training: the Awarding Body at The Chartered Institute of Marketing (CIM) has commended Bedford College for the excellent standard of results achieved for assessments submitted in the March 2014 assessments session for the Assessing the Marketing Environment unit of the CIM Professional Certificate in Marketing.
“I was doing the marketing for my company Bodyflight Ltd and having not
studied Marketing in any depth before I wanted to find a local course that
would teach me more about the subject. Bedford College was very local to
my work and I could go straight from work to the evening classes. I enjoyed
making new friends on the course, some of whom I am still in touch with.”
Bryony Doughty - Marketing CIM Level 4 Professional Certificate
This qualification is an equivalent level as the first year of a foundation degree, which means youll need to pass the CIMs diagnostic entry test to Level 4, or meet at least one of the following criteria:
- Hold any general Bachelors or Masters degree
- Hold the CIM Introductory Certificate in Marketing (Level 2 or 3)
- Have an NVQ or SVQ in marketing (Equivalent to NQF Level 3)
- Have an NVQ or SVQ level 4 in any other subject (Equivalent to NQF Level 4 and above)
- Hold an International Baccalaureate (Equivalent to NQF Level 3 and above).
In addition, business or marketing experience would be an advantage but isnt essential.
During this course you will study a range of topics, including:
- The nature and scope of marketing
- Marketing planning
- The marketing mix
- The micro and macro environment
- Undertaking a marketing audit
- The importance of marketing information
- Databases in information management
- Marketing research
- Research methodologies
- The importance of stakeholders in the marketing process
- Stakeholder relationships
- Communicating with stakeholders.
For the Professional Certificate there are four modules:
Information and Research
There are two 3 hour exams, one without a pre-seen case study and one with. There will also be two assignments set, which could take the form of, for example, a work-based project.
Further study and career options
On successful completion of this course you could progress to achieve Chartered Marketer status, which is the ultimate professional accreditation. From this core qualification this would lead you to the CIM Professional Diploma in Marketing, then the Postgraduate Diploma.
Note: you will need to pay a CIM membership fee and additional costs for each CIM assessment - payable to CIM. A suggested reading list will be provided for this course. For more information visit: www.cim.co.uk.
The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Bedford College for the excellent standard of results achieved for assessments submitted in the March 2014 assessments session for the Assessing the Marketing Environment unit of the CIM Professional Certificate in Marketing.